For the NVCA Annual Meeting, this audience experience had to be created with maximum impact for 800 attendees, a
modest budget and a view for hosting high-profile celebrities. Building this event wasn't easy, although few events
are, but our expert team pulled together all the pieces and made things happen with time to spare - and rehearse!
A short load-in and build time directed the design and execution of this event at the Fairmont Hotel in San Jose. Set
elements were designed based on the meeting logo and theme, pre-fabricated at a nearby shop and assembled on
site. Back stage entrances were a must for celebs needing privacy, as well as a large platform for panel discussions
and, of course, an enviable lighting rig to make it all look magical for entrances and presentations.
Our honored keynoters included Google Chairman and CEO Eric Schmidt who kicked off the General Sessions with an expose
on the future of web communication and capability. Billy Beane, the GM of the Oakland A's and the main subject in the
bestseller Moneyball, flirted with the traditional notions of statistical analysis, and Lance Armstrong captivated the
crowd with tales of championing the efforts of his non-profit foundation. Of course, other compelling topics rounded out
the agenda to complete another productive and stimulating experience.
In addition to the main set, we also created large, printed backdrops with graphics and logos for event sponsors and
partners needing a substantial presence in the foyer and surrounding area. These free standing icons were also pre-built
and put in place for displays and exhibits in an extremely short period of time. In all, the whole production package
came together, once again, to showcase all the various elements of the extensive program agenda.